Plot: Nick Brewer appears in a viral video in which he confesses to abusing women and threatens to kill himself if it receives five million views. Clickbait causes havoc in Brewer's otherwise ordinary life. With their individual secrets and motivations, Nick's family comes into focus as the video blows up. A deeper look into Nick's internet history raises concerns about his genuine nature and uncovers undiscovered relationships. Nick's death is confirmed early on in the series, but it becomes a race against time for his loved ones to find out why he was abducted, identify the person responsible, and negotiate the perilous world of social media manipulation and online fraud
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