Plot: In California, the VP of Marketing of the Mickey's Fast Food Don Anderson is responsible for the hamburger "Big One", the number one in selling in Mickey's chain of fast food restaurants. When an independent research in the meat patties produced in Cody, Colorado, indicates the presence of cow manure, Don is sent to the facility to investigate possible irregularities in the meatpacking production plant and also the major supplier of kettle. Along his surveys, Don finds the truth about the process and how meat is contaminated. Meanwhile, a group of illegal Mexican immigrants arrive in Cody to work in the dirty jobs in the plant while a group of activists plot how to expose the terrible situation of the Mickey's industry.
Alternative Plot: Don Henderson (Greg Kinnear), a marketing executive for a national burger chain must leave blissful ignorance behind when his boss gives him an unsavory assignment: Investigate scientific findings that cow manure is contaminating the meat used in the company's top-selling hamburger. Don's search takes him from his comfortable office to a vast feedlot, to the inner rooms of a slaughterhouse manned by illegal immigrants, who must do all the dirty work.
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