Plot: Pivoting around the eternal game of love, the suave matchmaker and New York's greatest date doctor, Alex "Hitch" Hitchens, guarantees that any man can get the girl of his dreams if he overcomes his fears and follows his infallible advice. However, when the timid accountant, Albert Brennaman, wants to win the attention of the rich and beautiful heiress, Allegra Cole, Hitch will discover his perfect match: the inquisitive gossip columnist, Sara Melas. Now, the self-assured charmer is in need of his own services to save his relationship. Can the silver-tongued expert of romance survive the delicate complications of love?
Alternative Plot: Dating coach Alex "Hitch" Hitchens (Will Smith) mentors a bumbling client, Albert (Kevin James), who hopes to win the heart of the glamorous Allegra Cole (Amber Valletta). While Albert makes progress, Hitchens faces his own romantic setbacks when proven techniques fail to work on Sara Melas (Eva Mendes), a tabloid reporter digging for dirt on Allegra Cole's love life. When Sara discovers Hitchens' connection to Albert -- now Allegra's boyfriend -- it threatens to destroy both relationships.
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