Plot: Fred O'Hare and E.B. have both disappointed their respective parents. In Los Angeles, Fred is a slacker who hasn't worked in a year, has one excuse or another for not working, and has moved back home much to his parents' chagrin. His father, Henry O'Hare, in particular, values success and achievement making Fred the disappointment of the family. On Easter Island, E.B., a talking rabbit who was the next in line to become the Easter Bunny after his father, instead just wants to hang out in his bedroom in their comfortable house playing the drums, he finding the pressure associated with being the next Easter Bunny too much to handle. Fred and E.B. meet after Fred has been kicked out of the house, his sister Sam offering him her boss's mansion which she was supposed to house sit as his temporary abode, and as E.B. escapes from Easter Island going to Hollywood to pursue his dream of becoming a professional drummer. After getting over the incredulity of meeting a talking rabbit, Fred has to deal with the disruption that E.B. adds to his life. But in finding out that E.B. is next in line to become the Easter Bunny which confirms his own childhood remembrance of seeing the Easter Bunny - E.B.'s father - Fred enters into more of a cooperative friendship with E.B. While Fred helps E.B. with one of his goals, Fred thinks he's stumbled upon his destiny: to become the Easter Bunny himself, taking the pressure off of E.B. Factoring into what happens are that the Purple Berets - a platoon of three ninja rabbits - have been dispatched from Easter Island to find and retrieve E.B. using whatever tool they have at their disposal so that he can fulfill his duty for Easter which is fast approaching, and as the Easter Bunny's second-in-command - a chick named Carlos - is planning a coup in he being tired of rabbit sensibilities dictating what happens on Easter.
Alternative Plot: Beneath Easter Island, in a giant factory that manufactures the world's Easter candy, the popular rabbit is preparing to pass the mantle to his son, E.B. (Russell Brand). But E.B. has no interest in the job and would rather be a drummer. He runs away to Los Angeles, where an unemployed slacker named Fred O'Hare (James Marsden) accidentally runs into him. Feigning injury, E.B. tricks Fred into giving him shelter, but an oversized chick is planning a coup back on Easter Island.
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